Matejka Legal Marketing: San Francisco's Attorney-Led Digital Agency

Last updated June 28, 2026

Since 2006, Matejka Legal Marketing has built one of the more distinctive niches in the San Francisco marketing landscape: a digital agency run by attorneys, serving attorneys. Operating from 77 Van Ness Ave in San Francisco, CA 94102, the firm focuses exclusively on helping law firms and bar associations grow their practices through search advertising, SEO, and social media. That singular focus, maintained for nearly two decades, has produced a measurable track record that most generalist agencies can't match on the legal side.

The numbers behind the operation are hard to dismiss. Matejka Legal Marketing has helped generate more than 535,000 client inquiries for law firms through digital marketing, and the agency has delivered over 2.3 billion law-related Google ads. Those figures reflect the kind of volume that comes from years of iterative campaign management across a concentrated vertical, not a broad portfolio of unrelated clients. For law firms trying to compete in a crowded digital environment, that depth of legal-specific experience is a meaningful differentiator.

The agency sits within the Legal and Financial services category, but its work is squarely in the digital marketing space. Think paid search, Google Ads management, SEO strategy, and social media presence building, all tailored to the particular demands of legal marketing, including bar advertising rules, ethical considerations, and the competitive keyword economics that make legal PPC among the most expensive in any industry.

History and Founding of Matejka Legal Marketing in San Francisco

Matejka Legal Marketing was established in 2006, which puts it among the earlier entrants in the legal digital marketing space. At that point, Google Ads (then Google AdWords) was still a relatively new tool for small and mid-sized law firms, and the playbook for legal SEO was largely unwritten. The agency's attorney-owned structure shaped its approach from the start: the team understood the professional rules governing attorney advertising, the language clients use when searching for legal help, and the practice-area distinctions that matter when building campaigns for a personal injury firm versus an estate planning boutique.

Over the years, the agency has expanded its capabilities alongside the platforms themselves, moving from early paid search into SEO, social media management, and content strategy. The milestone of 535,000 client inquiries generated represents cumulative results across law firm clients over that span, a figure the agency tracks and publishes as a core proof point of its results orientation.

Services and Specialties: What Matejka Legal Marketing Does for Law Firms

The agency's service mix is built around the channels that drive client acquisition for law firms in the current digital environment. Those services include:

• Google Ads management and paid search campaign strategy
• Search engine optimization (SEO) for law firm websites
• Social media management and content strategy for attorneys
• Digital presence consulting for bar associations
• Educational and authority-building content development

On the paid search side, Matejka Legal Marketing's approach centers on efficiency and measurable outcomes. One client reported that the agency took their website from roughly 75 visitors to over 4,000 in two months, a result that reflects both technical campaign management and an understanding of which legal keywords convert. Another client put it plainly: the agency was saving them money while generating more phone calls, which is the core promise of any PPC relationship.

The SEO and social media work follows a similar philosophy. The agency advises law firms to publish legal insights, commentary on developments in their practice areas, case results where appropriate, and content that positions attorneys as recognized authorities. That approach serves both search visibility and reputation building, two goals that tend to reinforce each other in the legal market.

What separates Matejka from a generalist digital agency is the combination of legal credentials on the team and the exclusive focus on the legal profession. The agency doesn't split its attention between restaurants, retailers, and law firms. Every campaign, every keyword list, every content strategy is built for a legal audience, which matters when the advertising rules differ from every other industry.

Team and Leadership at Matejka Legal Marketing

The agency is attorney-owned and operated, with a team that combines legal training and digital marketing credentials. Key team members include:

• Amy Seefeld, JD, President, SEO and Google Ads Strategist, Google-certified Professional
• Grace Matejka, JD, Social Media Specialist, Google-certified Professional

Amy Seefeld holds both a law degree and Google certification, a combination that's relatively uncommon in the marketing industry. Her dual background informs how the agency approaches campaign strategy: with an understanding of what attorneys can and can't say in advertising, and with the technical fluency to execute across Google's ad platforms. Grace Matejka brings the same Google certification to the social media side, applying it to the specific challenge of building attorney authority and engagement online.

The attorney-led structure isn't just a marketing angle. It shapes how the team reads a client's practice area, how they write ad copy, and how they advise on content. A team that has been through law school thinks differently about legal keyword intent than one that hasn't.

Awards, Milestones, and Industry Recognition

Matejka Legal Marketing received a Platinum Award from the AVA Digital Awards for excellence in SEM and paid search campaigns. The AVA Digital Awards Platinum designation is the program's highest honor, and recognition in the SEM category reflects the agency's core competency in paid search management for law firms. Amy Seefeld, President of Matejka Legal Marketing, noted that the recognition reflects the agency's focus on results-driven legal marketing.

Beyond the award, the agency's milestone figures tell their own story:

• More than 535,000 client inquiries generated for law firms and bar associations since 2006
• Over 2.3 billion law-related Google ads delivered
• Nearly two decades of continuous operation in the legal marketing space

Those numbers represent accumulated campaign data across a large volume of legal advertising, which compounds into better targeting, better negative keyword management, and better understanding of seasonal and practice-area-specific patterns in legal search behavior.

What Clients Say About Matejka Legal Marketing

The client feedback for Matejka Legal Marketing centers on a consistent theme: the agency produces results that show up in the metrics that matter most to a law firm, phone calls and new client inquiries. Several clients have described the experience in direct, practical terms.

I have been a client of Ken and Amy's for many years. They have helped bring our firm into the modern age of social media and the internet in a logical, efficient and understandable way.

- Paul Hunczak

I can't believe what you did with our account! In 2 months you got us from about 75 visitors to over 4,000.

- B.T.

You're saving me money and my phone is ringing. My move to your company was a good choice.

- A.S.

Hi Ken, I really appreciate all that you're doing with my [Google] advertising! I'm grateful for the extra clients with my new associate and office.

- K.C.

I absolutely recommend Matejka Legal Marketing. They're great and get me cases! How can I ask for more?

- C.S.

Across these responses, the pattern is practical rather than effusive. Clients aren't describing a pleasant vendor relationship in abstract terms; they're describing specific outcomes: more website visitors, more phone calls, lower ad spend, more cases. That specificity is a reasonable signal that the results are real. The agency's Google reviews carry a 5.0 rating across 6 reviews, reflecting a small but uniformly positive client base.

Location and Community: Matejka Legal Marketing in San Francisco, CA

Matejka Legal Marketing operates from 77 Van Ness Ave, San Francisco, CA 94102, an address that puts the agency in a part of the city with a dense concentration of legal and professional services firms. San Francisco has long been a hub for law firms of every size, from solo practitioners to large regional practices, and the city's legal market is competitive enough that digital visibility isn't optional for most firms trying to grow.

The agency's work extends beyond San Francisco to law firms and bar associations across the country, but the San Francisco base reflects the agency's roots and its familiarity with the Bay Area legal market. The agency engages with the broader legal community through educational content, sharing legal insights and commentary on developments in various practice areas, which helps attorney clients build authority with their own audiences.

For those tracking the broader San Francisco real estate and business environment: home prices in the city have appreciated at roughly 3.2% annually in recent years, with projections around 2.8% annually going forward. For law firms considering their long-term presence in the market, that context is part of the calculus around office investment and client geography.

Why Choose Matejka Legal Marketing

For a law firm evaluating digital marketing options, the core question is whether the agency understands the legal market well enough to spend advertising dollars efficiently. Matejka Legal Marketing's attorney-led team, exclusive focus on the legal profession, and nearly two decades of campaign data make a straightforward case: this is an agency that has spent its entire existence solving the specific problem law firms face online. The AVA Digital Awards Platinum recognition for SEM work and the 535,000-plus client inquiries generated add external validation to what clients are already reporting in their own words.

The agency's approach isn't built around broad promises. It's built around measurable outcomes: phone calls, website visitors, new cases. For attorneys who want a marketing partner that speaks their language, understands their advertising constraints, and can point to real results, Matejka Legal Marketing at 77 Van Ness Ave in San Francisco, CA represents a focused, experienced option in a crowded field.

Customer quotes shown above are from public Google reviews.